2blossom's Consultancy

From policy to perception

Vitality and resilience are important for sustainable employability. Health is something intimate and how an organization deals with the health of its employees is therefore personally experienced. Fostering a culture of wellness to give employees the tools and motivation they need to be successful is simply a good investment. The ROI for investing in the holistic health of employees has been proven many times over*, but how do you approach that as a company? In practice, there is sometimes a lack of time, which puts pressure on the execution and turns a great mission into a paper tiger.

Designing well-being into work

In addition to increased awareness of the importance of health (mental and physical), experiencing meaning in ones work and having a sense of belonging are also more important than ever before. This calls for a more holistic view of the overall well-being of employees. Where we used to talk about "work-life balance", it is now about "designing well-being into work". In turn, a healthy workforce correlates to a high employee engagement.

Approach and Well-being gain

Together with you, we look at where well-being gains can be achieved, in conjunction with the company mission.
What obstacles there are and what is needed to bring well-being to life on your work'floor'. Health is a
continuous process, by monitoring the results, responding flexibly to what is going on in constant dialogue
with the customer, we make well-being part of your company culture. Making health a fun thing, for healthy, enthusiastic employees are productive employees and a company that takes good care of its employees is an attractive employer.

With our 20+ years of experience in the workplace, 2blossom forms a dynamic link between policy and perception with support base creation, participation, fun, a holistic approach and optimization as spearheads.
* See bottom right: Research into the positive effect of a good wellness strategy.

Making vitality vivid!

Who are we?


Laura Hoekstra is an expert on preventative health who translates policy into perception using a holistic lens. She helps organizations with sustainable employability by rolling out their well-being policy in an effective, stakeholder supported way, making vitality vivid. Her profile: A curious connecter who combines her strengths in analytical thinking and empathy to search out root causes and work towards solutions. Motto: Learning is growth.


Lilai Chan, Executive Assistant ELSEVIER | RELX

"Nowadays we receive a lot about wellness etc, but I thought this webinar was slightly different, the interaction was very refreshing and certainly worth repeating" .


"The Speeddate Re-Thinking Resilience gave me a lot of insight into a personal matter I had been struggling with for a long time and helped me to take the needed steps into regaining my balance. Laura is sharp, compassionate and knows how to help you find your own solution".

Virginie Wagenaar- Product Manager Reed Busines Information

The Speeddate consultation was very useful. Through a number of clear advices I can already arrange my eating pattern in a (much) healthier way. Luckily the tips are easily realisable and after a week I already notice that I have more energy during the afternoon.

Leading by example

Leaders who are passionate advocates for health and well-being and who are directly involved in fostering a culture of wellness are a critical driver of employee engagement and successes. For instance let your companies leaders share their personal testemonials of their health journey.

Research into the positive effect of a good wellness strategy:

* Janet L. Bly, Robert C. Jones, and Jean E. Richardson, “Impact of worksite health promotion on health care costs and utilization: Evaluation of Johnson & Johnson's Live for Life Program ,” JAMA 256, no. 23 (1986): pp. 3235–40;
* Jessica Grossmeier et al., “LP linking workplace health promotion best practices and organizational financial performance ,” Journal of Occupational and Environmental Medicine 58, no. 1 (2016): pp. 16–23;
* Ron Z Goetzel et al., “The stock performance of C. Everett Koop Award winners compared with the Standard &    Poor's 500 Index ,” Journal of Occupational and Environmental Medicine 58, no. 1 (2016): pp. 9–15;
* Raymond Fabius et al., “The link between workforce health and safety and the health of the bottom line: tracking market performance of companies that nurture a ‘culture of health’ ,”
* Katherine Baicker, David Cutler, and Zirui Song, “Workplace wellness programs can generate savings ,” Health Affairs 29, no. 2 (2010): pp. 304–11.

Healthy employees with a balaced lifestyle

It's our pleasure to think along regarding your well-being policy. We would be happy to explore the options with you during a noncommittal conversation.

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About me

2blossom has one solid root: Laura Hoekstra, 'health ambassador', qualified as an integrative health consultant & coach. She helps organizations with sustainable employability by providing trainings and translating policy into perception using a holistic lens. Hereby combining her strengths in analytical thinking and empathy to search out root causes and work towards solutions." In her practice she also helps clients 1 on 1. "My passion is letting people get the best out of themselves".

more about me
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affiliated with the NWP and KAB